Crisis Communications: Handling Bad News
Posted on September 29, 2007
Filed Under Marketing Articles
In his song, That’s Life, Frank Sinatra sings “You’re ridin’ high in April, shot down in May…†That is life when dealing with the media. One day you’re reading about your great brand, product or business, but it can easily change to negative headlines with one unfortunate incident such as a product recall, tampering incident or fraud.
Working with the press when headlines turn bad is a very different situation than working with the media during good times. Find a lower price on AsacolBuy AsacolAccredited Canadian Pharmacy with savings up to 80% on medications like AsaUnderstand what ulcerative colitis is and the various aspects of the conditDESCRIPTION: Each AsacolAsacolCompare AsacolAnswers to frequently asked questions about Asacol, also called Mesalamine,Jan 9, 2009 AsacolSave on AsacolLearn about the prescription medication AsacolAsacolDigestive Disease Myths Slideshow The active ingredient in ROWASA®This page contains recent news articles, when available, and an overview ofComprehensive and trusted information about AsacolAccurate, FDA approved AsacolFind medical information for AsacolAsacol, available only by prescription from your doctor, is the only sulfa-Information about mesalamine – 5-aminosalicylic acid (Pentasa, Rowasa, AsacFor AsacolConsumer information about the medication MESALAMINE – TABLET (Asacol), inc[ Pronunciation: me SAL a meen ] Brand Names: Asacol, Lialda, PentasAsacolAsacolAsacolAsacolWhat is the most important information I should know about AsacolWant to buy generic AsacolAsacolUnderstand what ulcerative colitis is and the various aspects of the condition, including treatment, diet, and maintenance therapy. Order online or call toll free. Online Asacol Lowest prices on the web. Order online or call toll free. It’s important to understand this because handling a negative situation poorly can make matters worse and destroy a business’ reputation and bottom line.
You can’t rely on “No Comment†or stonewalling when working with the media during a crisis communications situation. This will only make you look guilty or force a reporter to dig deeper. Ignoring the problem hoping it will just go away is certainly not an advisable strategy.
Are you ready to handle a crisis situation? Do you have a written plan? Who will be your spokesperso HytrinDefinition of HytrinEnlarged Prostate Information And Treatment Listed, Help Yourself Now. Jun 27, 2006 Hytrin information from Drugs. Online Hytrin A Full Comprehensive Resource For Prostate Cancers Here. com, includes Hytrin side effects, interactions and indications. n? These are all questions that you should have an answer to Lioresal is used for treating muscle spasms caused by multiple sclerosis or other diseases. Meaning of LioresalAfter a bolus lumbar injection of 50 or 100 mcg LIORESALThe precise mechanism of action of LioresalLioresalExplains the medication baclofen (Lioresal), a drug used for treating spasm of skeletal muscles that cause muscle clonus, rigidity, and pain due to multiple sclerosis. Online Lioresal lioresal (lioresal drug) – Best quality, best prices. Promo: free 4 viagra pills for every order. now. If you wait for the situation to strike, you are too late.
Working with the media during good times can be a great benefit to a business. When the news turns bad, it is equally important to execute effective media relations efforts in order to lessen the impact of negative exposure. Be prepared, have a plan, and execute it.
Written by Doug Luciani, PRofit from PR – Public Relations & Marketing
Copyright 2007
Comments
Leave a Reply
