Integrated Marketing Campaigns Put it all Together
What do you consider the most effective strategy or tactic to market your business? Advertising? Public Relations? E-marketing?
By themselves, we can expose strengths and weaknesses for each. Public relations is great because it creates a third party endorsement of your business. However, dealing with the media can involve a lot of uncertainty. Advertising is very certain. You buy the ad and control the message. But the impact of advertising is diminishing as consumers grow weary of them. New technologies have led to e-marketing tools that help businesses reach consumers in many new ways. At the same time, technology has given consumers just as many new tools to block those messages. Read more
