Effective Communications Strategies
Once considered separate, public relations and marketing strategies have evolved to simply become integrated communications strategies. No longer can a business speak at their audience. Today, businesses must have a dialogue with their audience. In order to achieve success, they must establish relationships, positive interactions, and honest communications via these strategies.
Effective communications efforts feature public relations, traditional marketing tactics, e-marketing, advertising, and client service. Read more
Integrated Marketing Campaigns Put it all Together
What do you consider the most effective strategy or tactic to market your business? Advertising? Public Relations? E-marketing?
By themselves, we can expose strengths and weaknesses for each. Public relations is great because it creates a third party endorsement of your business. However, dealing with the media can involve a lot of uncertainty. Advertising is very certain. You buy the ad and control the message. But the impact of advertising is diminishing as consumers grow weary of them. New technologies have led to e-marketing tools that help businesses reach consumers in many new ways. At the same time, technology has given consumers just as many new tools to block those messages. Read more
Crisis Communications: Handling Bad News
In his song, That’s Life, Frank Sinatra sings “You’re ridin’ high in April, shot down in May…†That is life when dealing with the media. One day you’re reading about your great brand, product or business, but it can easily change to negative headlines with one unfortunate incident such as a product recall, tampering incident or fraud. Read more
