http://profitfrompr.com/blog1 An Integrated Marketing Services Provider Tue, 28 Apr 2009 14:31:40 +0000 http://backend.userland.com/rss092 en Once considered separate, public relations and marketing strategies have evolved to simply become integrated communications strategies.  No longer can a business speak at their audience.  Today, businesses must have a dialogue with their audience.  In order to achieve success, they must establish relationships, positive interactions, and honest communications via these ... http://profitfrompr.com/blog1/2008/04/09/effective-communications-strategies/ What do you consider the most effective strategy or tactic to market your business? Advertising? Public Relations? E-marketing? By themselves, we can expose strengths and weaknesses for each. Public relations is great because it creates a third party endorsement of your business. However, dealing with the media can ... http://profitfrompr.com/blog1/2007/10/29/integrated-marketing-campaigns/ In his song, That’s Life, Frank Sinatra sings “You're ridin' high in April, shot down in May…” That is life when dealing with the media. One day you’re reading about your great brand, product or business, but it can easily change to negative headlines with one unfortunate incident ... http://profitfrompr.com/blog1/2007/09/29/crisis-communications/